—Zola Invites + Paper

As a senior designer, I designed, art directed and led creative strategy for the launch of Zola’s Invites + Paper product, synthesizing internal wedding website performance data with market research to arrive at the company’s original paper offering. In addition to leading all creative implementation of the assortment, I sourced props and styled on set.

 
 
 
 
 
Photographer: Tracie Davis

Photographer: Tracie Davis

 
 
 
 
 
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Photographer: Kelly Shea

Photographer: Kelly Shea