—Zola Invites + Paper

As a senior designer, I designed, art directed and led creative strategy for the launch of Zola’s Invites + Paper product, synthesizing internal wedding website performance data with market research to arrive at the company’s original paper offering. In addition to leading all creative implementation of the assortment, I sourced props and styled on set.

Creative Strategy / Print + Web Design / Art Direction / Prop Sourcing + Styling

Launch event at west~bourne