—Zola Brand Development
Following a partial rebrand in 2016 when the company was still just a wedding registry, I spearheaded iterations to the visual brand that would allow for flexibility as the company added a suite of wedding planning tools. Colorful, playful visuals with a touch of humor were the guiding principles upon which the brand was developed. From propping with a cheeky cake topper to introducing bold colors to the traditionally light-hued wedding landscape, my aim was to build a visual brand as unique to the wedding space as the product itself.
In the absence of brand photography guidelines, I established photo direction and standards that satisfied Zola’s ever-expanding product offering and diverse range of photography needs.